Sefi (Josef) Shaked is a Tel Aviv/Barcelona based campaign manager and senior strategy consultant working in Israel, Europe, Africa and the united states. Shaked, a former founder of one of Israel’s top 10 advertising agencies was a well known Israeli advertising executive working with top Israeli and international brands. In 2009, Shaked was co campaign manager for Mr. Benjamin Netanyahu - resulting in Netanyahu’s election as Israel’s Prime Minister. In 2012, Shaked served as the chief digital, social and creative manager of the Jewish Home Israeli election campaign. In 2015 Shaked was co-campaign manager and crisis manager for Israel’s Shas party and it’s chairman, Mr. Arye Deri - taking it from 3 to 7 mandates in only 2 months - resulting in Mr. Deri’s appointment to Minister of Economy, Interior and Periphery
Shaked also served as campaign manager for the Plaza Tshuva group, campaign manager for Uber Israel and crisis manager in Israel and France for the “Lee Zeituni” affair
Until the end of the last decade, the old school mediums (television, newspapers, radio…) were the only entities transmitting content towards the consumer - without the consumer talking back at them. Public opinion was dictated from above - with no real possibility for the consumer to express himself back to the world.
The "Social Media Revolution” has changed all that and turned the balance of power that existed between the media and the consumers upside down for ever.
Suddenly, the crowds in Cairo, Tunisia, Damascus and Tripoli were able, for the first time, to coordinate their demonstrations by using social networks in order to bring down their regimes. In democracies, the masses demonstrated for the first time against the bullish capitalism. In the UK, the average Brits roared against the liberal establishment and Central London’s elite by voting for Brexit. In the US, Donald Trump was in the right place - at the right time -with the right weapon: social networks and buzz-creating content. He was elected because he succeeded in channeling Middle America's anger against the USA’s liberal elite - represented by most American media entities.
Today, if a political candidate is backed by the media, most chances are he’s going to lose. Today, the masses consume more content from the social feeds on their smartphones, than Television or radio put together. Today, a new breed of politicians is emerging - and the only thing in common for all these winning politicians is the their social media savvyness.
We speak the new language. While we are experienced enough in the old media, we are on the cutting edge of the new media. We can build a campaign strategy that is based on the wisdom of the crowds. We build a totally new engaging social media entities for our candidates world wide - by speaking the new language of the new age. We use the social networks (combined with PR) to spread viral videos and campaigns that are reaching more awareness than any old media campaign - at one tenth of the price. Today’s great stories start on social networks - not only on TV spots. We use the latest micro targeting techniques in order to pinpoint relevant voters and we don’t leave their feed until election day. We are old school when it comes to strategy, but very innovative when it comes to maximum awareness and sympathy for our candidates. We believe that this totally communicating era has evolved. We believe global political campaigns should evolve too.
We are very experienced in working in non English speaking countries - with the assistance of a local counterpart (the team of the party itself, and if the need arises, we are very experienced in building a leading local team through our global network of market research, PR and advertising firms that we work with locally).